So far, variable data publishing has meant personalisation. But Solstice offers the opportunity to customise communications.

Customisation goes beyond simply adding names and addresses. It means using database information to completely tailor the marketing message – changing text, images or colours, for example. The result is a message that appears to be aimed at a single individual.

Why bother? Very simply, it can mean a much better response rate to your marketing campaigns. Statistics show as much as a 500% increase in response rates.

As a taste of what we can do, take a moment to fill in some details opposite and see for yourself. You'll notice this adds a great deal of variation: however, we only use one template – greatly reducing setup time.