Individualised Cross Media Campaigns

Want to create communications that set up a two-way information exchange with individuals? Individualised Cross Media Campaigns use print, emails and websites to do exactly that. So, every time a customer or prospect provides information you can use what you learn in the next communication.

And of course, you can vary text, images, design, offers, colours…in fact, anything you want. Cross Media Campaigns include the following elements:

Print
Send out individualised printed pieces which contain a personalised URL (PURL) as the response mechanism.

Emails
Individualised emails can be used – either as the initial communication method or as a follow up to a printed piece. The email also contains a PURL.

Website
This is where the PURL takes the customer. You can use personalised websites in different ways, for example:

Landing Pages — bring customers into your existing website though a personalised landing page. This can have personal information, or a personalised message telling customers what areas they should visit, for example.

Personalised Web Microsites — we can also host an entire section of your site (a "microsite" is like a smaller alternative to a bigger web site). This microsite can have sections to collect further customer data – enriching your CRM database.